Chanel, which has become one of the world’s biggest fashion firms since the death of its founder in 1971, on Friday staged a star-studded catwalk show that was one of the most hotly hyped events of Paris fashion week.
Actress Kirsten Dunst chatted with her ‘Marie Antoinette’ co-star Marianne Faithfull in the front row, while a tanned and blonde Victoria Beckham stopped to kiss top fashion editors on the cheeks.
With massive global advertising campaigns, Chanel’s interlocked double-C logo has become as recognizable as McDonald’s Golden Arches.
Journalist Dana Thomas, author of “Deluxe: How Luxury Lost Its Luster,” believes luxury brands have lost their cachet since large conglomerates started snapping up family owned businesses during a wave of acquisitions in the 1990s.
“It went mass — the businessmen started hyping the brands and focusing on the logo and stamping it on everything from bikinis to handbags to scarves,” she told The Associated Press.
“And many of these companies, as soon as they were publicly traded, started worrying more about the bottom line than how well the hemline was sewed together,” she added.
Privately held Chanel does not publish sales figures, but industry sources estimate its annual revenues at some $4 billion.
The firm staged its spring-summer ready-to-wear show on a bombastic set inside the Grand Palais, a recently restored 19th century glass-and-steel structure near the Seine river.
Models strutted in star-pattered blue dresses with red-and-white striped jackets — perfect for campaigning on the U.S. presidential election trail next summer.
Denim swimsuits and matching jackets and jeans were faded to different shades of blue and teamed with rows of pearls that gave the casual outfits an offhanded elegance.
Front row guest Claudia Schiffer said she was struck by how impersonal the shows had become since she and her fellow supermodels worked the catwalk in the 1990s.
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